Benefits of Advanced Match Type in Yahoo Sponsored Search

The Advanced match type in Yahoo Sponsored Search screen lets you reach more prospects searching for what you sell, without needing to come up with more keywords.

The Advanced match type is a matching feature of the Sponsored Search product that includes your listings in relevant search results, even when they aren’t exact matches with your keywords.

The following are examples of the keyword range covered by the Standard and Advanced match types.

Standard match
type examples

  • Exact keyword: “plasma television”
  • Singular/plural variations: “plasma television(s)”
  • Common misspellings: “plasma televison”
 Advanced match
type examples

  • In a phrase: “Buy a plasma television”
  • Separated by word(s): “Plasma or flat panel television”
  • In a different order: “Television with plasma screen”

The Advanced match type is already activated in your account, but you can refine the matches it generates using Excluded Words. This feature allows you to filter out certain irrelevant search queries.

For example, using the keyword “plasma television” and the excluded word “repair,” your listing will not be mapped to the search query “plasma television repair.”

Make the most of the Advanced Match Type, when used along with the Excluded words, and benefit from it. If you stay in the United Kingdom (UK), and you don’t have a Yahoo Search Marketing account, you can sign-up for one quickly.

Start with £50 credit in your new Yahoo! Search Marketing account and see your company rise to the top of the search results.

Cheers,
Vinai Prakash
Editor, TheSEObible.com

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Comments (2)

 

  1. jiuedcv says:
    March 19, 2010 at 6:24 pm

    Can you believe this story?

    I had to share this with everyone.

    (NewsCore)

    A WOMAN’S breast implants have saved her life after she was caught in the line of fire and shot at point-blank range with a semi-automatic assault rifle.

    The Sun reports Lydia Carranza’s silicone implants took the force of the blow and prevented bullet fragments from reaching her vital organs.

    The dental receptionist was at work in Beverly Hills, Calif., when a gunman burst in and opened fire.

    He first shot dead his wife before turning the gun on Carranza, who was sitting a few feet away.

    Surgeon Dr. Ashkan Ghavami said: “She’s just one lucky woman.

    “The bullet fragments were millimeters from her heart and her vital organs. Had she not had the implant, she might not be alive today.”

    Carranza’s implants took her from a B to a D-cup.

    Alleged gunman Jaime Paredes was charged with murder.

  2. Kisegreargomo says:
    April 1, 2010 at 8:52 pm

    Not sure where to post this but I wanted to ask if anyone has heard of National Clicks?

    Can someone help me find it?

    Overheard some co-workers talking about it all week but didn’t have time to ask so I thought I would post it here to see if someone could help me out.

    Seems to be getting alot of buzz right now.

    Thanks

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