Google Releases the Enhanced Adwords Editor
Last night, Google announced the release of AdWords Editor version 7.6.1, which is now available for Windows and Mac. This new version includes support for ad scheduling, advanced location targeting, YouTube Promoted Video ads, and a slew of other features.
It is by far the most improved version and has enough capability to keep you working offline for a long time.
Check out some of the new features in this release. I personally was waiting for the Add/Update of multiple campaigns, which saves a bit of time if you want to do some quick changes to a number of campaigns.
Version 7.6.1 :New features
Ad scheduling and advanced location targeting: Version 7.6.1 includes basic support for ad scheduling and advanced location targeting (radius targeting, excluded locations, and certain combinations of locations, such as cities in two different countries). You can:
- Download and upload campaigns that use these settings.
- View your current ad schedule or advanced targeting settings in the data view.
- Copy and paste these settings between campaigns.
- Edit these settings by importing a CSV file with your changes or by using the new Add Multiple Campaigns tool.Learn more about updating ad schedules and location targeting settings .
Add/Update Multiple Campaigns: The new Add/Update Multiple Campaigns tool enables you to add or change the settings for multiple campaigns at once.
Account tree editing: Several new shortcuts are available for faster and easier editing. Select a campaign or ad group in the tree view, then choose any of the following options.
- Rename the item: double-click the name, type F2, or right-click the name and select Rename.
- Change the status of the item: right-click the name and select Pause or Activate.
- Delete the item: type Delete, or right-click and select Delete.
- Revert an unposted change (such as a new campaign or ad group): right-click the item and select Revert, or type Ctrl+Z.
Promoted Video ads: Version 7.6.1 includes basic support for YouTube Promoted Video ads. Download your Promoted Video ads into AdWords Editor, and add or modify the ads with CSV import or Add/Update Multiple Text Ads.
Export spreadsheet with images (ZIP): This new CSV export option gives you a ZIP file that includes images in your account.
Updated features
Keyword expansion: On the keyword expansion tab of the Keyword Opportunities tool, select “Include additional terms” to view a list of terms related to your keyword results. Also, the new filtering box allows you to narrow the list down to the terms that you want to see.
Campaign and ad group pickers: In the Add/Update Multiple and Find Duplicate Keywords tools, the new campaign and ad group pickers let you use checkboxes to quickly select specific campaigns and ad groups to update or search.
Import CSV error export: If there are errors or warnings when you import a CSV file, you can export them to review outside of AdWords Editor.
Other changes
Bidding terminology: We’ve renamed some of the bidding fields in AdWords Editor to be consistent with the new AdWords interface. Here’s a list of the changes you’ll see in this version:
| New | Old |
| Max. CPC Search | Max. CPC |
| Max. CPC Automatic Placements | Max. Content CPC |
| Max. CPC Managed Placements | Placement Max. CPC |
| Max. CPM | (no change) |
| Max. CPA | (no change) |
Shortcuts for pausing and activating: To pause or activate selected items in the tree or data views, go to the Edit menu > Pause (Ctrl+Shift+P) or Activate (Ctrl+Shift+A).
Progress indicators: AdWords Editor now displays the progress of various operations, including copying, pasting, exporting, and importing.
Notes about version 7.6.1
Ad extensions: If you’ve enabled ad extensions for a campaign, you can download and manage that campaign in AdWords Editor. However, it isn’t possible to change the extensions settings in AdWords Editor. Also, if you’ve specified that a particular location be paired with a specific ad, that ad may only be edited online; it will not appear in AdWords Editor. Learn more
Default campaign targeting: Upon downloading version 7.6.1, you may be prompted to select your default campaign language and location targeting. You can change your default targeting settings any time from the Tools menu > Settings.
Latin American Spanish: AdWords Editor is now available in Latin American Spanish. To change your interface language, go to the Tools menu > Settings, then choose your new language under “Locale.”
So go ahead, download the latest Google Adwords Editor, and use it to the fullest.
Cheers,
Vinai
Tags: google adwords editor, PPC, SEM
Comments (10)

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