Archive for the Yahoo Search Marketing Category

Boost CTR with Free Adwords Expander Utility

With the ever increasing cost per click, and the number of competitors growing on a daily basis, we all need to do more research, build more relevant

Google Adwords, SEM, SEO, Yahoo Search Marketing

3 Comments

How Serious Is Click Fraud?

Beware Advertisers: Click Fraud is For Real Like most businesses, when I was introduced to Google’s Pay-per-Click advertisement program called Go

Google Adwords, SEM, Yahoo Search Marketing

7 Comments

Benefits of Advanced Match Type in Yahoo Sponsored Search

The Advanced match type in Yahoo Sponsored Search screen lets you reach more prospects searching for what you sell, without needing to come up with mo

SEM, Yahoo Search Marketing

2 Comments

Yahoo Sponsored Search is Changing – For Better or Worse?

I was just notified by Yahoo that the Sponsored Search is changing. Of course it affects the people who advertise in the US market only, for now. Thes

SEM, SEO, Yahoo Search Marketing

2 Comments