http://www.theseobible.com/seo-blog Mon, 01 Mar 2010 03:41:32 +0000 http://backend.userland.com/rss092 en If you're into online business who's targeting relevant and competitive keywords with your content, you need to use the Wordtracker  service.  The most imperative step to marketing your web site to the search engines is proper keyword selection. Once you target the wrong keywords, all your efforts will be useless. Wordtracker ... http://www.theseobible.com/seo-blog/2010/03/01/wordtracker-is-the-leading-keyword-research-tool-on-the-web/ On the Google Content Network, one of the best converting sites is Gmail for me and almost of our our clients. Now there is a specific strategy to target Google Ads on the Content Network, and choose Gmail as the Placement. If it converts well, you can even increase the bid ... http://www.theseobible.com/seo-blog/2009/12/08/targeting-gmail-using-google-adwords/ Last night, Google announced the release of AdWords Editor version 7.6.1, which is now available for Windows and Mac. This new version includes support for ad scheduling, advanced location targeting, YouTube Promoted Video ads, and a slew of other features. It is by far the most improved version and ... http://www.theseobible.com/seo-blog/2009/11/14/google-releases-the-enhanced-adwords-editor/ Matt Cutts has just leaked the information that Google has done another update. Widely known as the DEWEY update, this is Google’s major step to include Google Books results in the search results. While we had been noticing the changes in SERPS from the end of March, this is the first ... http://www.theseobible.com/seo-blog/2008/04/10/war-of-the-first-page-google-dewey-update-causes-havoc-in-serps/ Before I tell you about Perry Marshall’s personal AdWords coaching “Bobsled Run” that begins September 25, I want you to hear from one of the students who finished the last run in April…. James Prout from Holt Michigan says: “When I came on board and signed up for the Bobsled Run, it ... http://www.theseobible.com/seo-blog/2007/09/18/adwords-training-like-no-other/ This is the best news I heard in a while. The most oft used tool - The Google Webmaster tools have been enhanced, and the interface has improved considerably. No more tabs! Navigate through the new sidebar, which is much easier to access. Breadcrumbs in the page title for easier product navigation. The ... http://www.theseobible.com/seo-blog/2007/09/18/google-updates-webmaster-tools/ Recently, Google’s adwords team has updated the Adwords Website Optimizer with a few most wanted tweaks. This would be a major update to the Website Optimizer since its launch. According to Google, “We’ve added the ability to create A/B split experiments. This new feature is designed to make it faster and easier ... http://www.theseobible.com/seo-blog/2007/09/07/google-updates-website-optimizer/ With the ever increasing cost per click, and the number of competitors growing on a daily basis, we all need to do more research, build more relevant content, drive traffic to the site, and do conversions. Most of the people I meet are paying $1 to $5 per click for generic ... http://www.theseobible.com/seo-blog/2007/08/29/boost-ctr-with-free-adwords-expander-utility/ About 15 days back, Google announced that it is changing the algorithm that determines which ad is shown at the top. Previously, the ads quality score, the average Cost-per-click (CPC) and the CTR were used to calculate the ad rankings. It was already tough with the quality score introduced some time ... http://www.theseobible.com/seo-blog/2007/08/26/googles-formula-for-top-ad-spots-changes/ Beware Advertisers: Click Fraud is For Real Like most businesses, when I was introduced to Google’s Pay-per-Click advertisement program called Google Adwords, I was overjoyed. No more advertising in costly magazines and journals which hardly generate any leads. Here I only pay when someone is eagerly and actively looking for my ... http://www.theseobible.com/seo-blog/2007/08/21/how-serious-is-click-fraud/