Yahoo Sponsored Search is Changing – For Better or Worse?
I was just notified by Yahoo that the Sponsored Search is changing. Of course it affects the people who advertise in the US market only, for now. Thes
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Wordtracker is the leading keyword-research tool on the web
If you're into online business who's targeting relevant and competitive keywords with your content, you need to use the Wordtracker service. The most imperative step to marketing your web site to the search engines is proper keyword selection. Once you target the wrong keywords, all your efforts
Targeting Gmail using Google Adwords
On the Google Content Network, one of the best converting sites is Gmail for me and almost of our our clients. Now there is a specific strategy to target Google Ads on the Content Network, and choose Gmail as the Placement. If it converts well, you can even increase the bid for such placements.
Google Releases the Enhanced Adwords Editor
Last night, Google announced the release of AdWords Editor version 7.6.1, which is now available for Windows and Mac. This new version includes support for ad scheduling, advanced location targeting, YouTube Promoted Video ads, and a slew of other features. It is by far the most improved versio
Benefits of Advanced Match Type in Yahoo Sponsored Search
The Advanced match type in Yahoo Sponsored Search screen lets you reach more prospects searching for what you sell, without needing to come up with mo
