Now there is a specific strategy to target Google Ads on the Content Network, and choose Gmail as the Placement. If it converts well, you can even increase the bid for such placements.

Further, there is this fun-box at the top of Gmail – an area where ads get top placement. You can also target this area with a specific syntax in the Google Adwords Placement Setup, which has been explained by Google Media Planner Austin Lau in this detailed video.

Go ahead, try it out, and let me know of your results. I am sure it will bring you more clicks, and conversions than other channels.

Cheers,
Vinai
Editor, The SEO Bible